“I am Kaiam” Campaign
Kaiam was a technology-focused company with hundreds of employees. They wanted a vehicle to inform job seekers about openings and provide a window into their friendly, collaborative workplace culture.
I proposed that we unleash an “I am Kaiam” campaign to advertise employment opportunities, while subtly teaching the world how to pronounce the name of the company (which had been a longstanding issue)!
After choosing four employees in a wide range of business units, and personally photographing and interviewing the subjects, a 5″ x 8″ print card was designed to be shared at trade shows and job fairs.
This had the add-on effect of boosting morale inside the company, as those chosen for the campaign were proud of their representation…and the quality of their new portraits.
The content also featured on the company’s website in the Careers section.
