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Utopian World: Sziget Festival
The
festival's name was originally Diák (“Student”)
Sziget and in 1996 it was officially and controversially changed
to the name of its primary sponsor, hence Pepsi Sziget. This
renaming as the result of corporate sponsorship spawned some
slight resentment among the regular attendees. A
particular lightly bitter humor and urban mythology arose from
this “takeover,” which was not unlike a micro nostalgic
version of the resigned but rebellious attitude taken under political
domination of times past. In those years, under this regime, searches at the bridge
entrance revealing contraband Coca-Cola being smuggled onto the
island were routinely confiscated.
[1]
While the festival was always seen as
belonging to the people, the name was officially changed in 2002 to simply
Sziget, which is how diehard festival-goers had referred to the event for
years.
Sziget has developed, like California’s
Burning Man, into a utopian vision. The festival was even “subtitled” Euro-Woodstock
in its second year. The
event not only brings large-name international musicians as headliners,
but also features various themed music “genre” stages,
theatre performance venues, and tent centers focusing on everything
from human rights to religious meditation. At the same time it is a consumer’s
paradise, a Disney World of food and entertainment. It strives to be a village in itself for a week, and in many
ways it succeeds. It
is a curious village: both
Hungarian and international at the same time. Hungary—and
the common culture of the Visegrad nations—certainly had
a strong tradition of music and arts festival previous to the
changes of 1989. As
can be found on the Folk stages and some of the “beer hall” tents
frequented by an older crowd, there are certainly elements of
the “local” Díosgyör Folk Festival and
the “regional” Warsaw Jazz Festival (to name but
two with roots in the communist era) in the formation of Sziget. However,
the vision is not at all nostalgic for festivals of the past,
but aiming for an alternative cultural utopia: a world village
of the future with aspects of the traditional interspersed with
the international.
In many ways the alternative cultural village of Sziget has become more well-known than Hungary itself within Europe. As the outsider’s interest in the situation of the former Eastern bloc wanes somewhat, and the unrealized remnants of a Restorative Nostalgia fade, Hungarian culture—like every other—continues to create an idea (idyllic or not) of the present. Rather than the visitors of the 1990’s many of whom were searching for a lover reminiscent of the past in the historic city of Budapest, today’s Sziget citizens, be they Hungarians or non-natives, are engaged in a search for a island utopia that lies solely in neither the past nor the future. It is a “lateral” nostalgia for a world unrealized.